Maybelline: Valentine’s Day
Creative lead for Maybelline’s North America Content team. Helped create the visual territory, identity, and led the execution for their Valentine’s Day themed tutorial video shoot. Featuring employee talent and make-up tutorials created by celebrity make-up artist, Kasey Spickard. Maybelline created 9 video tutorials utilizing their new and existing products to be featured on brand.com, target.com, and amazon storefronts in addition to owned social channels.
I led the creative execution in addition to directing talent and crew on-set with a high-volume production mindset. This resulted in 6 unique tutorials, 2 mashups, 3 lip-focused deliverables and numerous stills to be utilized on digital, social and retailer channels.
Art Direction // Creative + Social Strategy // On-Set Art Direction // Production // Post Production
Creative lead, ideated and executed entire concept including on-set art direction. Worked in tangent with production, styling and post-production teams
