Timberland
To support the launch of Future73, Timberland’s limited-edition 50th Anniversary collection, I was asked to create a premium and elevated consumer experience. As the creative lead, my responsibilities included concepting and ideating the look and feel, leading both video and photo pre and post-production, and on-set Art Direction for 6+ distinct collaborations. This included capturing both complex still and motion assets for usage across global digital channels, in-store, and paid media while maintaining brand relevancy and guidelines.
Art Direction // Creative + Digital Strategy // Production // Post Production
Creative lead, ideated and executed concept including on-set art direction. Worked in tangent with client, production, styling and post-production teams.
Sam Ross x ACW
Suzane Hengel
Edison Chen
